“Riyadh Air,” a new national airline, in the Kingdom of Saudi Arabia is getting ready to introduce plans to start operations in 2025.
This event will support efforts to diversify the economy and enhance Saudi Arabia’s standing. As a major hub for international aviation, making it a significant addition to the country’s aviation industry.
“Riyadh Air”
The Saudi Public Investment Fund founded it, and Saudi Crown Prince Mohammed bin Salman announced its establishment in March 2023. The fund’s goals are to grow the aviation industry in the Kingdom and capitalise on its advantageous location. By connecting three of the world’s most significant continents.
Riyadh, the Saudi capital, will serve as the company’s primary hub for managing operational activities. As well as the departure point for its flights.
The Saudi government anticipates that “Riyadh Air” will generate over 200,000 direct and indirect employment opportunities. In addition to increasing the non-oil GDP of the Kingdom by up to 75 billion riyals ($20 billion).
“Riyadh Air” will fly to more than 100 locations worldwide on both domestic and international routes. Using Airbus 350, Boeing 737, and additional aircraft to be revealed later.
With a fleet of cutting-edge aircraft, the company aims to lead the aviation industry. By implementing the best global sustainability and safety practices and by offering the newest digital technologies.
An elite group of national and international professionals will lead “Riyadh Air.” Yasir Al-Rumayyan, the Governor of the Public Investment Fund, will lead the company’s Board of Directors. The CEO is Tony Douglas, who has over 40 years of experience in the logistics, aviation, and transportation services industries. “Riyadh Air” will be steered by a select group of domestic and foreign experts.
The Public Investment Fund owns the entire business. So, its capital and investment expertise support the company’s growth in a manner consistent with its long-term objectives to become the leading domestic and international player in the aviation sector.
Riyadh Airlines’ Visual Identity
Recently, “Riyadh Air” unveiled the first class of exterior design and visual identity for its fleet of aircraft, which was influenced by the lavender hue of the Boeing Dreamliner 787-9.
Riyadh Airways’ visual identity embodies the modernity and forward-thinking outlook of the Kingdom inspired by the authentic hospitality of the Kingdom and the vivid lavender hues that blanket the Kingdom’s landscape in spring,
The colour purple, which represents Saudi hospitality and the splendour of the Kingdom’s natural surroundings, sets apart the visual identity. Its rounded edges, which stand for progress and modernity, are another characteristic.
The slogan, “The future begins here” is another element of the visual identity that embodies Riyadh Airways’ goal of becoming a premier airline in the travel and aviation industries.
Company Goal
“Riyadh Air” is seeking a place among the major airlines worldwide, and as the top airline in the Kingdom of Saudi Arabia.
The company aims to accomplish this by offering a large network of destinations, competitive pricing, and exceptional services.
The Company’s Long-Term Goals Include:
- Achieving over 100 global destinations by the year 2030.
- Offering outstanding integrated service quality combined with the genuine hospitality of Saudi Arabia.
- increasing international traveller and visitor opportunities to the most breathtaking tourist and natural sites in the Kingdom.
- To support Saudi Vision 2030 in realising its goals, which include growing the aviation sector and welcoming 100 million visitors to the Kingdom of Saudi Arabia annually.
- Providing employment and training opportunities: Riyadh Air seeks to provide employment and training opportunities to bolster national capabilities in the field of air transport and operation.
Obtaining Objectives
“Riyadh Air” aims to achieve its objectives by relying on several factors, including:
- Relying on cutting-edge aviation technology to ensure operational safety, security, and efficiency.
- Attracting the best talent from the aviation industry’s specialists.
- Forming strategic partnerships with international airlines.
Announcing the Company’s First Flights
The CEO of Riyadh Airlines, Tony Douglas, disclosed the date of the company’s first wide-body aircraft delivery and the beginning of the new airline’s operations, indicating that this will occur in early 2025.
Tony Douglas reportedly stated in media reports that his company will shortly make public the first aircraft orders indicating that the order size will be substantial and that it will represent the carrier’s goals, whose “brand represents the name of the capital, Riyadh.” which we will transfer to the rest of the world.
He stated that “Riyadh Air” will launch its first destinations and start selling tickets within the next 18 months. He added that the airline will be “the first in the world with a digital character in terms of customer service and traveller experience,” but he did not elaborate.
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