One of the international stars introduced the Saudi designer Noura Sulaiman to the world of international design. Since her early childhood, Noura Sulaiman has shaped her career and used her designs to communicate Saudi creativity in the fashion industry.
On top of that, she has woven her artistic threads from her authentic heritage to the world, and her designs are remarkable by their skilful integration of classicism with modern fashion techniques.
A Passion Ignited
Given the enormous obstacles and worldwide competition in the fashion and apparel industries, Noura Sulaiman’s initial steps were difficult. However, since it is necessary to display creativity, the Fashion Week in Riyadh served as a catalyst for Noura Sulaiman’s debut as a designer both domestically and internationally.
Going back to the early days of her love for fashion, Noura Sulaiman created her first creation at the age of twelve: a dress for a friend’s wedding.
After graduating from high school, she made the decision to focus on her area of strength, so she enrolled in the Institute of Skills and Arts in Riyadh and worked in a boutique. This experience helped her discover her talent for organising clothes for clients, which further supported her decision to study design. She started a small studio in her house to watch the launch of her brand.
The decision to create a garment for her friend’s wedding was the beginning of Noura Sulaiman’s design career. Noura took the initiative and created a dress that her friend and the guests loved because she couldn’t find one that fit her both in terms of style and cost. This helped her decide to start her own business, “Noura Sulaiman Studio.”
Noura began searching for high-end fabrics, importing some of them from Europe, until the real launch was in 2020, when she participated in the first major fashion show, with an official collection that included various designs between abayas, dresses and jackets that give the impression of Saudi heritage in a new way. She incorporated geometric details into her designs from angles and folds with luxurious touches, which gave her collection its eye-catching character.
A Global Recognition
Her career took a significant turn when international designer Loroch selected one of Noura Sulaiman’s striking pieces, created from ivory moire fabric, to be worn by American celebrity Halsey.
This decision symbolised her worldwide approach. At this pivotal point, Noura Sulaiman became a member of the world of high fashion and established herself as a worldwide designer.
Zendaya and Celine Dion are among the well-known celebrities whose appearances Loroch is in charge of organising.
Additionally, he consistently appears on lists of the most significant fashion stylists in the business, such as the BOF 500. In addition, he formerly served as a judge and expert on America’s Next Top Model, a reputable panel in the fashion industry. This decision was a sea change in her brand because he is presently a judge on HBO’s J Legendary.
“This dress has always held a special place in my heart, as it symbolises the moment, I get to announce the birth of my child to the world,” says Noura Sulaiman. “It is truly an honour to have been selected by Law Roach and to have Halsey wear it during her pregnancy in her first feature film that explores the theme of birth.” “Having a piece from my first collection selected for this opportunity and being able to represent Saudi fashion on a global scale is an honour,” she adds.
About her collection “8 PM,” she stated that she was inspired by the song “Thursday Night” by Mohammed Abdu to depict a romantic date at 8 PM. To harken back to the days of shy romance and true love, to represent the tales of love in the capital, and to evoke the spirit of Riyadh, which simultaneously blends modernity and modesty.
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Noura Sulaiman: A Symbol of Perfection and Quality
By participating in numerous international fashion shows, like the “100 Saudi Brands” exhibition, Noura Sulaiman aims to reach a global audience. Through her designs, the harmonious blending of colours, and clothing that appeals to both men’s and women’s tastes, she combines the ancient and modern.
In Bahrain, the Emirates, and Switzerland, her designs also saw significant sales, and eventually, her name came to represent perfection and quality. Noura Sulaiman’s work as a fashion enthusiast serves as an illustration of a successful Saudi lady who may fulfil her aspirations of serving as a modern-day representative of Saudi culture.
When discussing the future of Saudi fashion, Noura Sulaiman affirms that the local culture will have a significant influence on the Saudi fashion line. He emphasises that the designer’s designs are always influenced by various aspects of his life as well as the environment in which he grew up.
This makes Noura Sulaiman’s designs relatable to the Saudi audience and appropriate for the local tastes of Saudi women. As a result, Noura aims to bring back tradition while adding a contemporary twist.
Among worldwide fashion weeks, she noted, Riyadh Fashion Week has attained a distinguished place because of the success of its first edition, which cleared the path for planning a greater one in the years to come.
Riyadh Fashion Week is a significant opportunity for Saudi designers to present their work internationally, according to Noura Sulaiman, who also noted that Saudi Arabia is confidently moving towards a global position in the fashion industry, reflecting the Kingdom’s goal to be a centre for luxury and innovation.
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A Global Fashion Destination
Riyadh Fashion Week, according to Sulaiman, provides the world fashion scene with a fresh approach to striking a balance between Saudi women’s traditional heritage and foreign trends.
She also thinks that this event helps establish a distinctive Saudi mark in the world of luxury fashion by providing up-and-coming designers from the area with a chance to showcase their designs to a global audience. These designs showcase the region’s rich heritage and distinctive aesthetic innovations.
As Riyadh aims to become a global fashion destination, she also praised the government’s support of the fashion industry through the Kingdom’s Vision 2030 and the high interest in Saudi designers.
She emphasised that the key to overcoming obstacles is to maintain quality and innovation, as well as to activate the role of vocational training institutions and work with young talent to develop a strong pool of Saudi talent.
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