Saudi Arabia is a hub for digital transformation, as one of the region’s most internet-connected countries (95.7% in 2021).
The country was among the pioneers in the region and worldwide to provide commercial services for fifth-generation networks.
This was in line with the objectives of the national digital transformation plan and the 2030 vision. Which aimed at building an intelligent economy and enhancing the quality of life.
Digital Entertainment Revenues Estimation
The expected returns for SVOD from Digital Recreation Platforms (OTT) in the Kingdom over the next five years are estimated to be $563 million. However, the Saudi OTT market leads the regional industry with the largest share of contributions (33%).
We anticipate continued growth in digital entertainment, particularly with accelerated consumption patterns imposed by the new Coronavirus (COVID-19).
OTT platforms have growth potential, thanks to their ability to invest in the establishment of original productions that cater to the cultural diversity of a large section of the public in the Middle East and North Africa. This will provide them with access to the Arabic-speaking population worldwide. The more these palettes reflect the essence of various Middle Eastern communities, the more their chances of getting a larger market share are.
Digital content providers will continue to change the digital entertainment industry in regional countries by investing in creative content and delivery channels. They have a lot of experience and want to help the growing OTT system in the Middle East and North Africa region.
Notable Expansion
The media and entertainment industry in the Middle East and North Africa has seen significant growth over the past few years.
World revenues and the most famous films are expected through Digital Recreation Platforms (OTT) to be 210 billion US Dollars by 2026, approximately double what it was in 2020, worth US $106 billion.
About 23 billion US dollars will be added in 2021, while video subscriptions are expected to reach 1.5 billion by 2026 in the world, an increase of 46% over 2020.
After presenting traditional content in European markets and other Western markets, television broadcasting, television broadcasts and television on demand, the Middle East and North Africa have led to a wide range of related services.
Youths with Technology Exposure
Based on a generation of young people who experienced technology, the digital sector identified a new media distribution approach that depends on the variety of content, innovation, and easy use of the platform.
This comes at a time when the Middle East and North Africa continue to prosper and shine as an innovation centre, no surprise that digital entertainment will gain momentum as an option for millions of viewers.
More than 28% of the Middle East residents range between 15 and 29 years. This pushes the region to be a promising centre for expansion and innovation in digital entertainment.
According to PWC, digital revenues will make up 46% of entertainment and information revenues in MENA by 2024, rising from 37% in 2019.
OTT services are one of the most common forms of digital entertainment. They are witnessing tremendous growth in the region via OTT in the Middle East and North Africa region. The revenues resulting from OTT video services in the Middle East and North Africa will be $350 million in 2020, an increase of 55% over 2019.
The Middle East and North Africa will receive 32.65 million SVOD subscribers by 2026, after 14.16 million at the end of 2020.
The growth of Digital OTT is largely dependent on the digital status of the country. The advanced digital infrastructure is an essential factor in providing a progressive digital media experience. Where consumers can broadcast online content, watch and play and listen to it smoothly anywhere and with at least as much interruption and disruption.
Significant Expenditures for Digital Creation
The top companies in Saudi Arabia and the United Arab Emirates have invested heavily in their digital infrastructure. And they created strong digital environmental systems. This has allowed for the growth of various digital industries and a seamless digital content experience.
For example, to build a leading technology, UAE, specifically Dubai, has invested heavily in technology development with significant growth in incomes, business accounts and greater plans to create smart cities. The United Arab Emirates provides a solid basis for digital entertainment growth within this supportive environment. The country maintains a larger share of OTT subscriptions in the Middle East and North Africa in 2020 by 25%.
The formation of consumption patterns will continue by the young generations leading OTT in the Middle East and North Africa. While these experienced technology viewers are constantly looking for new content, default (VMVPDS) collects content from many sources and offers subscribers a wide range of content in one platform.
The platform presents a single service pool for TV channels, VOD and games, making it an affordable OTT option for subscribers.
The fifth-generation networks formed a major factor in multiplying the main flow of digital content by providing more excellent reliability, short reliability and short-quality transmission.
This means that more users watch content with higher quality on mobility and refers to the capacity of the fifth-generation networks to enter new experiences by promoting access to virtual and enhanced presentations.
A Successful Plan for Saudi Media
The expansion of digital capacities leads to strengthening the digital media horizon. It enables service providers to give more individualised offers. And to guarantee complementarity with subscribers by integrating the following generation techniques, like artificial intelligence.
Simultaneously, it drives content resolution quality to unprecedented heights in digital media experiences and on portable or primary screens. Demand-based solutions are a key element to achieving leadership at the customers’ experience level.
This extended partition for the market makes digital entertainment services available to a wider audience base. It provides an interactive digital content experience for each consumer.
The “Jawwy TV” is a unique digital transmission platform launched in the Middle East and North Africa. The Kingdom of Saudi Arabia is based on innovation-backed transformation, enhancing its position as a leading digital content provider. Thanks to technology-based solutions and includes a universal level view of its main products, “TV” and “League+”.
Engel TV and “League+” provide digital sports and recreation platforms, from any connected device. As well as to get TV through the domestic system. Due to the cloud, these platforms provide high-quality UHD and 4K content offerings.
Through the “Jawwy TV”, more than 190 free channels cover different types of entertainment. With access to news and children’s content in Arabic and English. As well as a rich library with more than 28,000 content in Arabic and English.
Genuine Content
The TV platform’s content recommendations are selected based on individual viewing activity to provide a personalized user experience. Subscribers can create multiple accounts. With one account for each user, enjoy a customized experience that provides shortcuts to preferred content for each scene.
The TV platform broadcasts through 30 global and regional networks, including OSN, FOX, Starzplay, Widekhaliji, Discovery and many other networks. Exclusive addresses are also displayed in conjunction with their display in cinemas. The TVOD content is shown through partnerships with international content studios, including Disney, Fox, Paramount, Warner Bros and Sony.
Integral presents authentic content designed by a cultural character to its audience through its original products. It includes talents from Saudi Arabia, the Middle East, and North Africa. Since July 2019, England has produced and broadcasted 17 original shows on “Jawwy TV”. Which received viewers’ approval throughout the region. “Jawwy TV” contributed 22% of the total Arab output for the year 2020.
