Kering Eyewear adds a new artistic production to the 2-year collaboration project “Kering Eyewear Through Their Eyes”, which was launched in June 2022 as an imaginative platform for international talents invited to interpret the company’s DNA from their own perspective.
After the first edition with Rome-based artist Camilla Falsini, the project now continues with the contribution of Greg Guillemin aka “Léon”, mostly known for his signature works mixing pop culture elements and everyday life.
In his studio in the Paris area, founded in 2012 after working 20 years as an art director, Grégoire Guillemin plays with multiple references from Marvel to Roy Lichtenstein, from comic strips to Japanese culture, standing out for his sense of composition and framing, and for the graphic and aesthetic quality of his works. His witty illustrations and paintings are exhibited in influential galleries around the world.
The French artist drew inspiration from his acclaimed series The Secret Life of Heroes to design the From Zero to Hero composition starring a group of fantastical characters embodying the company’s vision and values. In a high-impact burst of bright colors and comic strip heroes, the drawings highlight Kering Eyewear’s dynamic spin and prosperous evolution.
In the artist’s contemporary pop imagery, passion, commitment, audacity and teamwork are the superpowers of all seemingly ordinary individuals who, instead, turn out to be true champions leading the company to achieve extraordinary goals in only 8 years since its founding in 2014.
“Thanks to this project, Kering Eyewear takes a further step forward by approaching the world of art and using a new language, with the objective of experimenting and figuratively conveying the company’s aesthetic codes and product collections,” – commented Roberto Vedovotto, President and CEO of Kering Eyewear. “Greg is an extraordinary artist who perfectly represents the youthful and vibrant spirit of Kering Eyewear. He has portrayed our values in a catchy and joyful way that fully expresses the Company’s creative soul with a playful and fun twist.”
The visual and digital content From Zero to Hero will be featured in dedicated retail spaces around the world. As part of the Kering Eyewear Digital Retail Concept, these impactful custom spaces, present in the most exclusive locations worldwide on both domestic and travel retail, feature screens that can be updated and animated in real time, changing the look of the shop in just one click thanks to the power of digital. Grégoire’s work will be also rolled out across several high impact digital touchpoints and multiple ecommerce platforms including TMall and JD.com.
About Kering Eyewear Through Their Eyes Project
Kering Eyewear Through Their Eyes is a series of collaborations with international artists invited to interpret Kering
Eyewear’s values and products using new creative languages through different art forms.
Since its founding in 2014, the Company has dedicated its efforts on developing its brand portfolio with the objective of unleashing the potential of each brand in a creative and sustainable way. With this initiative, Kering Eyewear creates a direct link with the world of art and design, choosing digital art, the new frontier of creativity as the synthesis of technological progress and multimedia art.
The work of the selected artists will be featured each season through Kering Eyewear dedicated global retail touchpoints.
