Lurline is a Saudi Company Crafted by Sarah and Siham Al-Binali

With the help of the sisters Sarah and Siham Al-Binali, the Saudi fashion brand Lurline made its debut in 2018 and swiftly took over the fashion and apparel industries.

Besides, drawing inspiration from gentle horror flicks, these two sisters created a new fashion brand with subtle gothic elements.

A Sisterly Bond and a Shared Vision

After six years of diligent effort and unrelenting inventiveness, the two sisters did not anticipate becoming internationally famous. Based on the concept of sustainable fashion that the two sisters embraced in their designs, Lurline’s designs are arguably most notable for their ingenuity and fresh creation of styles that work for any age. 

Following just four years, Lurline’s designs—which are bold, contemporary, and environmentally friendly—won the FTA award in the ready-to-wear category, demonstrating their widespread appeal. Based on their selection of the best materials and textiles, the two sisters appear to be admirers of couture designs. Because each pin and needlework has a certain spot and there is no space for out-of-place elements, couture designs rely heavily on human imagination.

Moreover, for the model or customer who will wear them, they are tailored specially to fit their body type. Designers Sarah and Siham Al-Binali like these designs despite their accuracy, which may be the basis for Lurline’s notoriety. Since their designs tend to go above the ordinary, they are always in rivalry with their peers in the couture industry and continually turn to creativity and originality.

Further, Lurline’s motto is innovation, with the sisters setting standards that influence the process. Their designs, made with responsible fabrics and techniques, aim to be unique and wearable, ensuring women will love wearing them for a lifetime due to their suitability for multiple seasons.

Designers Sarah and Siham Al-Binali, influenced by horror movies, adopt a soft gothic style in their Lurline designs, often featuring dark hues, showcasing the bold, unconventional, and playful nature of the Lurline woman. Model Sophie Al-Shahri personified this when she gleamed in a dark lilac dress from Lurline to grace the cover of Vogue Arabia in 2020.

Lurline’s Ascent in the Fashion World

Sarah and Siham Al-Binali commented on this garment, saying: “We chose to use this to create gorgeous pieces with glitter touches in dark purple and purple that hardly shine, as their purpose is to show how the moonlight and stars reflect on our dresses.”

Not only have Lurline’s designs appeared in Arab magazines, but they have also made an appearance on the red carpet at numerous international events.

Furthermore, international artists have chosen to use dresses from this Saudi brand with appropriate designs to promote their films, such as Jenna Ortega, the American actress of Mexican descent, who caught the attention of the media and social media users during her Mexico City film promotion tour by wearing a dress from the Saudi brand Lurline that featured details inspired by her new movie Beetlejuice.

The characters from the Beetlejuice movie served as inspiration for several of the dress’s design elements. The dress’s blue-green hue and leather construction were its most distinguishing features.

Likewise, Bob, the zombie character in the movie, served as inspiration for the elaborate casting technique used to create it. To draw attention to the sewed mouth of the zombie in the film, the dress’s top portion is embellished with skull-like animals that have obvious wrinkles. Leather ropes intertwined with threads embellish the skirt, which falls below the knee.

Sara and Siham Al-Binali, the founders of the Lurline brand, said in a statement, “Enrique had the wonderful idea to alter our moulded skull decoration to something evocative of the well-known shrinking heads from Beetlejuice, notably Bob from the new film.”

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Lurline’s Impact on International Fashion

International actress Jenna Ortag was not the only one to use the Saudi company, Lurline. At the special screening of her recently released Netflix film Uglies in Los Angeles, young American actress Joey King was the star of the show. The blond Hollywood diva wore a beautiful ensemble that included the Saudi brand Lurline’s hallmark. The dress’s unique and eye-catching style set it apart.

Joey King’s dress had a short, rumpled brown leather design with folds that adorned the corset that was fitted around her waist and attached to a miniskirt adorned with a top layer of beaded thread tassels that gradually extended past her legs without reaching her ankles.

Additionally, Swedish actress Rebecca Ferguson embraced a similar look developed by the Saudi company Lurline, and Nada Baeshen made an appearance at the Saudi Cup Horse Racing Festival wearing a creative yet modest ensemble that was inspired by the white horse and designed by the same company.

Embracing Tradition and Innovation

To stay up with international fashion, the Saudi company Lurline creates creative designs for Arabic abayas that are oriental in style and influenced by the Kingdom’s history and landscape. This is the look that Saudi celebrity Fatima Al-Banawi wore when she attended the Saudi Cup. She wore an inner portion of an open, loose abaya connected to a head covering made of grey embroidered lace. Shiny black sequins had embroidery in the shape of spaced lines over the garment. Fatima wore Cartier jewels and carried a purse with black embroidery.

Plus, the Dutch-Iranian singer Seved Eliza, wearing her most recent international creations, wowed the crowd at the World Cup for Electronic Games closing ceremony in Riyadh, Saudi Arabia, with a stunning ensemble that included the Saudi brand “Lurline.” For this particular event, Seved Eliza wore a long black dress that reflected the elegance of the design and the strength of her presence.

Beyond that, the two sisters, Sarah and Siham Al-Binali, are always eager to highlight the Saudi government’s involvement in nurturing young talent and the endeavours to establish Saudi businesses internationally. It is important to note that Saudi Arabia aims to expand its fashion brand internationally as part of Vision 2030, making the country a hub for worldwide fashion and a destination for trailblazers in the field.

One obvious illustration of the Kingdom accomplishing its objectives in the fashion and apparel industry may be the selection of Hollywood stars and foreign actresses for Saudi companies.

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