The Saudi Festival of Creativity —Athar 2024 will occur at Crowne Plaza RDC, Riyadh from November 3 to 6. It is the Kingdom's first conference on innovative marketing.

The festival is a unique occasion that emphasises the contribution of creativity to the Kingdom's sustainable development. The Athar Festival will serve as a place where culture and creativity come together, giving marketers and creatives the chance to engage in an atmosphere that fosters innovation, facilitates knowledge and produces results. The Athar Festival will take place over four days, with two days dedicated to the festival and two days dedicated to award distribution and training of new Saudi talent. Besides, there are two festival platforms that offer diverse events featuring renowned individuals and lecturers, while twelve schools teach communication and marketing to young people under 32. There will also be several exclusive sessions and specialised meetings with a group of heads and senior corporate officials. There are two contests for young talent in addition to other marketing project acceleration initiatives. Furthermore, the event will offer unique venues for businesses of all sizes to display their goods and services. Along with cuisine and many live entertainment performances, attendees will also see a variety of creative, handicraft, and musical creations. A closing event to present the “Athar” Awards, which are recognised by the “Cannes Lions” Festival and the “Dubai Lynx International Festival of Creativity,” will celebrate the conclusion of the conference and honour exceptional creative marketing. The festival not only honours Saudi talent but also provides a platform for professionals, talented people, aspiring artists, and everyone else interested in Saudi Arabian innovation in the future. Its objective is to explore new ideas and principles to join a new group of innovators and thought leaders. Ultimately, the festival, featuring over 60 speakers, prominent figures, and over 1,500 marketing experts and young people, will celebrate creativity as a key tool for business advancement, societal improvement, and change. Read more about The Retail Conference 2024