“HIA HUB” is Five Days of Enjoyment for Saudi Ladies

At the HIA HUB 2024 conference, five days of fun came to a conclusion recently in Riyadh’s Jax area.

Essentially, the event celebrated women and life, from beauty and fashion to the ideal way to live life as seen by women who have conquered obstacles and achieved success.

A Milestone in HIA HUB’s Journey

An elite group of stars, celebrities, and creators who have made waves in the fashion and beauty industry attended the much-anticipated launch of the fourth season’s largest HIA HUB conference on October 30. Following this, a series of captivating events featuring their presence and topics were launched over five days, from October 30 to November 3.

The opening ceremony programme emphasised the conference’s importance in promoting the careers of people working in the fashion business, while also highlighting the achievements of fashion professionals in the Kingdom and the MENA region.

This is particularly true since HIA HUB serves as a gathering spot for the most significant fashion houses and international brands, as well as global industry leaders, including artists and influencers.

Ms. Mai Badr, Editor-in-Chief of Hia Magazine, stated in a media statement that the current edition is a watershed moment in the conference’s history because it marks the beginning of creating an environment of inspiration, supports dialogue, and showcases the participants’ latest products creatively.

Many experts from across the world who came specifically to attend the conference specialise in the topics addressed, besides providing numerous training and instructional workshops in those areas.

One of this year’s edition’s advantages, as Badr pointed out, is that while the conference examines the challenges that industry professionals may encounter, it goes beyond that and looks for creative solutions.

Apart from the conference’s goal of drawing in as many local, regional, and international talent as possible, it also aims to give participants—particularly the younger generations—a chance to interact and hone their creative skills prior to entering the field, while also allowing business executives to share their experiences.

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The Vision Behind the Future of Fashion Event

For the second year in a row, the conference organisers are working with the Saudi Fashion Commission on this year’s special edition. The Future of Fashion event is an annual gathering of academic experts and practitioners from across the world to generate inventive outcomes that showcase the participants’ inventiveness and guide the sector towards fresh ideas commensurate with the work put in, advocating for the opening of doors for gifted members of the younger generation who aspire to pursue careers in the area.

Speaking to the media, Mr. Burak Çakmak, CEO of the Fashion Commission, discussed the successful collaboration between the Commission and the conference, which is anticipated to create a shared vision that propels the Kingdom’s industry via inventive and unique concepts.

In addition to the fundamental information in the sector through ongoing investigation and gathering, resulting in the development of an all-encompassing system that draws in local talent, gives them motivation for development and success, and encourages innovation and sustainability.

The conference’s organisers anticipate that it will stay at the same level and continue to grow, evolving into a vibrant forum where professionals and creatives can collaborate to promote careers in fashion, beauty, and lifestyle.

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Celebrity Influence on Women’s Empowerment

Yasmine Sabri, one of the celebrities taking part in this year’s HIA HUB, commended Saudi women and encouraged all the women in attendance to work hard, follow their dreams, and take care of their appearance, minds, spirits, and souls.

Additionally, she called on women to dedicate themselves to sports and good eating, emphasising that she depends on stylish yet relaxed appearances that make her feel like Yasmine Sabri and no one else. Wearing a black suit and diamond-studded yellow gold jewellery, she made an elegant yet understated impression at the conference.

In the same vein, Lebanese-Australian actress Daniella Rahme participated in the conference dialogue and discussed her career in fashion and acting, as well as the backstage experiences of her wedding. 

Moreover, she shared how excited she was to be in Saudi Arabia with the lovely crowd, saying that the excitement was so intense that her voice faded. She also mentioned meeting some amazing Saudi people who became her friends.

She highlighted several stories from her creative and professional career, explaining that she likes to travel the world and that this is her first trip to Saudi Arabia, but would most definitely not be her last.

Along with her life experiences, she gave many important pieces of advice, one of which was to take care of oneself, not care about what other people think, and not try to please them. She also urged women and girls to avoid looking in the mirror for flaws and exaggerating them.

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