The Saudi Franchise Expo (SFE), 2025, is the largest event in Saudi Arabia and the Gulf, providing franchisees with an opportunity to network and share experiences in local, regional, and global expansion.

The Riyadh International Convention and Exhibition Centre will host the Saudi Franchise Expo 2025 for all franchisees in the Kingdom and outside from January 27 to 29, 2025. The importance of the exhibition comes from the role franchisees play in supporting the non-oil Saudi economy, as the franchise sector has had the greatest development in the Kingdom. The exhibition aimed to establish the sector's infrastructure, laying the groundwork for growth, with the help of experts and new industry members, ensuring the Kingdom's regional and global expansion. Moreover, investors and project owners can interact with both domestic and international exhibiting firms that provide franchise rights to aspirational individuals through the show. In addition, the exhibition offers unique activities, educational training programs, advising services, seminars, and workshops to ensure visitors leave with a new understanding and new insights. Furthermore, the initiative provides a clear roadmap for entrepreneurs entering the commercial franchise market, assisting them in navigating challenges and saving time, effort, and pain. It is available to both male and female businesses. In the same vein, the Kingdom's economy is among the fastest-growing in the world, and in 2020, its per capita national income was around USD 33,000. North Africa, comprising 25% of the Arab gross national product, is the largest free market in the Middle East. The Kingdom ranks 23rd out of the world's 25 largest economies, leading the Middle East and North Africa region, and 11th out of 181 globally for ease of business procedures. This is because the Kingdom offers a wealth of facilities that make it a welcoming and alluring place for investors to invest. Ultimately, the Kingdom, with a budget of 3 billion Saudi riyals, provides financial assistance to ambitious entrepreneurs, setting it apart from other economies. Read more: Governance, Performance, Risk, and Compliance (GPRC) Summit 2025