The Riyadh International Convention and Exhibition Centre will host Saudi Travel Market STM, 2025, a venue for key travel destinations to exhibit services, brands, agencies, hotels, resorts, and airlines, from February 10–12.

The event allows global tourism authorities, businesses, stakeholders, and government agencies to discuss creating a dynamic and resilient travel ecosystem. It facilitates direct communication with potential clients, tour operators, and business leaders, enabling deal closure and market growth. Moreover, attendees may examine new travel locations and packages, understand the travel services offered globally, and depart the expo with a wealth of knowledge and ideas for their next travels. The Saudi Travel Market STM, 2025, addresses the best practices and trends in the travel industry, lowering the negative effects on the environment, encouraging responsible travel, and improving the Kingdom of Saudi Arabia's tourism industry, attracting more tourists, assisting local tourism businesses in their expansion, and strengthening the country's standing as a major travel destination worldwide. In addition, it highlights the Kingdom of Saudi Arabia's distinctive beauty, cultural diversity, and historical significance. It also makes the Kingdom a desirable travel destination for domestic and foreign tourists, inviting them to experience its warm hospitality, rich heritage, vibrant culture, and breathtaking natural landscapes. These stretch from the heights of Abha to the Red Sea shores to the shifting sands of the Empty Quarter. Saudi travellers are increasingly interested in promoting sustainability and reducing environmental impacts, with 82% choosing eco-friendly destinations and 78% requiring hotel messages to inform them of their sustainability program, according to specialised travel reports. This indicates a growing trend towards sustainable travel practices. With more than 250 exhibitors from more than 50 countries, the 8,000-square-meter Saudi Travel Market last year exhibited a wide range of travel-related goods and services, such as airlines, hotels, resorts, excursions, and cultural events, illustrating the diversity of the world's tourism industry. Read more: RLC Global Forum, 2025