Inspirational Figures

Jumana Al-Rashed is an Iconic Figure in KSA’s Media Landscape

Published

7 hours ago

10th January 2025

Huda

Jumana Al-Rashed has excelled in various media roles, emerging as KSA's public face & leading spokesperson for the nation's media landscape.

Jumana Al-Rashed is a great woman who exemplifies confidence, genuineness, and an alluring presence, evoking a range of emotions during her lecture, which is a testament to her exceptional qualities.

Plus, her unique personality traits have enabled her to excel in various media roles, become the public face of Saudi Arabia, and be the largest advocate for the country’s media landscape.

A Role Model for the Modern Era

Jumana Al-Rashed’s distinct personality results from early recognition of her path’s characteristics, refusing them to become obstacles, and viewing challenges as opportunities. As the CEO of Saudi Research and Media Group, her enthusiasm is evident in her interactions with others.

In a statement to the media regarding the group’s first-ever participation in the “Cannes Lions” Festival, for instance, Jumana Al-Rashed stated that it was an exploratory participation in which she attempted to identify potential opportunities.

This is exactly what happened when the group participated the following year, as Al-Rashed succeeded in luring prominent figures in the media and influencer world to collaborate with the group. She also promised additional participation in the upcoming seasons.

Additionally, Jumana Al-Rashed’s captivating and direct style will have an impression on anybody who reads her opening comments at the Red Sea Film Festival in the centre of Jeddah, in front of the largest worldwide movie stars. She speaks with passion, honesty, and positive intentions that are uncommon among media leaders, making her an inspiration for women in leadership roles.

Particularly, as she frequently declares her wish to help Saudi artists and emphasise the ancient and distinctive ideas of the Kingdom’s founders, which is seen as the strategic objective that all of Al-Rashed’s endeavours centre around.

Likewise, the young Saudi woman who is enthusiastic about leadership possesses several qualities that make her a formidable figure. She is not yet thirty-six years old, and she is willing to dedicate herself to completing the tasks given to her with unmatched zeal and efficiency.

Leadership Roles & Strategic Influence

Given that Jumana Al-Rashed has a master’s degree in international journalism from City University in London since 2013, as well as a bachelor’s degree in political science from the School of Oriental and African Studies in the United Kingdom from 2011, it is also crucial to understand this illustrious media leader’s academic background.

Jumana Al-Rashed sees the Middle East and North Africa, or MENA, and Saudi Arabia in particular as a gold mine of human riches because of the country’s high percentage of young people (35%) and thinks that investing in this area will benefit everyone, mostly in the media industry.

Moreover, Al-Rashed has served as chairman of the Thmanyah Publishing and Distribution Company’s board of directors, chairman of the Red Sea Film Festival Foundation’s board of trustees, and a board member of the Saudi Research and Media Group since 2021.

Besides, Al-Rashed has stock in Arqaam Investment Company. She has been able to have a position on the advisory board of the NEOM project since January 2024 because of her ability to blend leadership, knowledge, and foresight into her personality.

A Trailblazer in Media and Beyond

Al-Rashed has had a variety of jobs in her career. For instance, while she was in the United Kingdom, she worked as a journalist for the Al-Riyadh daily and concurrently served as the head of the Saudi embassy’s media section and communications director at the Saudi embassy in London.

Relatedly, Forbes Middle East magazine named Jumana Al-Rashed one of the 100 most influential businesswomen in the Middle East for 2023 because of her outstanding career and remarkable skills.

Finally, this summary of Al-Rashed’s achievements does not encompass all she accomplishes. Every time, Al-Rashed reaffirms that she is reliable and can do her assignments fully and creatively.

The degree to which Al-Rashed’s personality aligns with her work is evident to anybody who views her X account. She celebrates the accomplishment and shows her delight in what has been accomplished, notwithstanding any prejudice towards any media organisation or platform connected to the Saudi Research and Media Group.

Al-Rashed received recognition from Communicate magazine as the sixth most influential media industry leader in the Middle East and North Africa. Al-Rashed stands out because she addresses the technological transformation we are currently experiencing by using reason.

Her expectations of artificial intelligence are not very high; rather, she sees it as a necessary component of the process. The Saudis in particular and people in general appear to be at the forefront of her thoughts at all times.