The Business Travel Roadshow BTR, scheduled for January 27-28, 2025, will bring together significant Saudi firms that serve clients in the country with worldwide travel industry providers.

Welcome to the inaugural edition of the Business Travel Roadshow, which will unite global tourism executives, organisations, and businesses to exchange ideas, cooperate, and create chances for cooperation in the pursuit of a sustainable future. Moreover, Saudi tourist enterprises can expand their services and goods by establishing new connections, closing agreements, and forming commercial partnerships with foreign organisations. Facilitating communication between foreign suppliers and local buyers can improve business relationships and advance international travel packages and services in the Saudi market. Also, the event will create tourism services and programs for Saudi visitors and promote foreign holiday destinations. CEOs from large international corporations, VIPs, officials, airlines, hospitality firms, destination management firms, consultants, industry experts, businesspeople, investors, diplomats, and foreign commercial representatives, as well as managers and staff from the travel and tourism industry, are in attendance. In addition, over 1,500 meetings with decision-makers offer networking opportunities, sales leads, and market share growth. Meeting Saudi travel agencies can increase seasonal offers, product introductions, and brand exposure to enhance all results. Stay updated on industry developments to maximise networking results. The exhibition involves:

• Local Entities Zone: Contains 30 Saudi businesses that rank among the kingdom's leading providers of tourism services and are seeking to grow their clientele, broaden their product lines, and create new deals and packages.
• International Participants Zone: Comprises 80 of the most significant qualified suppliers who are considering entering the Saudi market. They come from a variety of industry sectors and represent the most popular tourist locations worldwide.
• Matchmaking: A space and platform will be set aside for matchmaking that is specially designed to facilitate the smooth interaction of local Saudi businesses with participants from other countries.

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