Beyond Activ EMEA, 2025 will occur in Fairmont Riyadh from 12 to 13 February, an occasion for B2B expansion, investments, and influence.

Beyond Activ EMEA, 2025, is a leadership, investment, and business-to-business development event for owners, managers, and investors in the health, wellness, fitness, hospitality, and sports industries, with a focus on the European, Middle Eastern, and African markets. In addition, the Saudi Ministry of Investment supports and endorses the event, which includes C-suite discussions, networking, business development, one-on-one meetings, and a business-to-business trade fair. Moreover, FIT Summit, the parent business of Beyond Activ, and the Saudi Ministry of Investment inked a three-year Memorandum of Understanding (MOU) in October 2023 to assist in providing sports, fitness, and health-related services to the Saudi government and its citizens. This expanding collaboration has allowed us to establish close ties with important leaders and businesses in the public, private, and non-profit sectors throughout Saudi Arabia. The Kingdom and the GCC as a whole have a very promising future. Likewise, we cordially welcome you to join us in Riyadh and observe the GCC's development first-hand on behalf of the Saudi Arabian Government and our global network. Ultimately, the Beyond Activ EMEA Awards of Excellence will recognise top companies and executives in the hospitality, wellness, sports, fitness, and health industries across Europe, the Middle East, and Africa. Read more: Dakakeen Exhibition, 2025