Saudi Sports is leveraging its investment, with increased demand for marketing and broadcasting of upcoming athletic events hosted by its sports institutions. Notably, the Kingdom signed...
His Royal Highness Prince Mohammed bin Salman started an initiative to privatise Saudi Arabian sports teams to restructure investment opportunities. The Ministry of Sports has disclosed the project’s...
The European Super League project received a fresh start after a two-year hiatus when the European Court of Justice upheld UEFA’s ban. A22, the league’s promoter,...
Lionel Messi’s six World Cup shirts from 2022 broke the previous record for the most expensive items associated with the Argentine striker. At an auction...
Record-breaking numbers, gold medals, and unforgettable marks established a path of success starting from scratch to reach international success. This is precisely what Arab athletes presented...